No magnets in the cable.... it has been treated and will start a spin (do not confuse with skin effect) effect. This normally is only possible under strong magnetical fields. This cable will be able to do this without but it will take a few hours. Funny thing is that if removed the spinning continues for some time, this makes a cable A/B comparison difficult as the next cable will still benefit from it.So they put magnet rings at the ends and plated the copper? Not anything new. I'm not sure the efficacy of magnets. If they worked so well, everyone would use them.
So it is something new !
Petteri Koljonen Inventions, Patents and Patent Applications - Justia Patents Search
Best wishes,
Frank