That hasn't been my experience Andre. Wether it's my younger friends and family or clients, the discussions on music are always animated and fun. Back stories behind the artists, lyrics, sometimes stuff about the way the music is played when some musicians are present. The love of music crosses age and gender boundaries.
I don't know anybody that got into the high end that actually didn't have a budding collection in one media or another first. The greater (by far) majority are out to get the most out of their recordings. I have come across a few gear centric types that listen more to the sound than the music, the same guys who listen to a handful of recordings but they don't stick around very long. They often burn out and get into other things.
I can imagine how intimidating it might be for somebody just getting into it. Everything has gotten so technical. With downloading and ripping becoming more and more common, I've found myself having to write primers for clients. A huge chunk of what I wrote I had to learn. I've been spending a lot of time doing support over the phone as well. Quite funny as I was complaining to my partners that I've reached the age where I now have to RTFM. LOL!
I think it has reached a point where a lot of people starting out need at least a little hand holding. The kind that takes into account not just their personal preferences but also their "daily rhythms". By that I mean their existing habits and their level of technological inclination. There are varying levels of involvement ranging from "I just want to push one button" and "I'm gonna tweak the hell out of this (&%*^%^(!"
Ironically these aren't about what we sell, it's about what we don't. Their computers!
In the end, I think it is all about proper exposure. By that I mean exposure to quality that is immediately attainable.