For what it's worth, and it may be little to nothing, I am a 'book' guy and resisted going to e-books until a couple years ago. I now rarely buy hard copy books and the kindle is terrific. I was even slower to adapt to web-zines, although I had quit buying or subscribing to most stereo and car magazines a while ago. I have gotten used to the formatting issues which seem to arise, at least on the iPad, with page turns, micro-sized print (until you expand the screen, but then you have to reduce to page turn), etc. The convenience of the web-based stuff is terrific. (I have boxes of old Absolute Sound, Stereophile, HiFiNews and Record Review, HiFi+ etc. that are probably close to worthless, but I keep them for some reason).
I think it's pretty tough to do a mainstream magazine that is appealing to the neophyte and has enough depth for the more technically inclined. I used to like Audio magazine back in the day- it seemed to strike a good balance. The print side is pretty tough these days. It's nice to hear that Tone Magazine can do well, perhaps it is because it started as web-based, and as Jeff and Myles both pointed out, doesn't have to carry the costs of print production and distribution. That said, I have to believe pulling together an issue is a pain, no matter how well run the operation is.
I think it's pretty tough to do a mainstream magazine that is appealing to the neophyte and has enough depth for the more technically inclined. I used to like Audio magazine back in the day- it seemed to strike a good balance. The print side is pretty tough these days. It's nice to hear that Tone Magazine can do well, perhaps it is because it started as web-based, and as Jeff and Myles both pointed out, doesn't have to carry the costs of print production and distribution. That said, I have to believe pulling together an issue is a pain, no matter how well run the operation is.