Too much to unpack in a thread and much has already been well articulated above so here are a few thoughts on how to achieve musical, tight, tuneful bass.
- If the objective is full frequency extension down to ~18hz with modest to no peaks / dips then subwoofers are almost always required. The only alternative IME is a very large room to avoid bass nodes.
- Quality matters - In life and in audio, in most instances you pay for what you get. Quality speakers and subwoofers matter. You'll be starting off 1 foot in a hole if you purchase less than highly reputable speakers / subwoofers and won't ever achieve very good bass.
- Room treatments, room size and room dimensions matter. IME, I've never heard tuneful, tight articulate bass in a small room at moderate or higher levels.
- Don't underestimate the importance of speaker and subwoofer placement. Measurement equipment and your ears will go along way coupled with time and patience.
- If all above is employed well, DEQ applied sparingly can be your friend. Even the biggest and best rooms with the finest speakers and subs placed strategically in a room can't beat physics. And in many cases DEQ to tame peaks can reduce low frequency reverberations and will go a long way.
- WRT to professionals vs. DIY - IME there are very few "professionals" in this arena. Also, if you are willing to learn, for a nominal expense you can achieve what no "professional" can accomplish due to 1 factor - time. For them it's limited, for you it's limitless. It may take you longer than a "pro" but you can experiment and learn and achieve optimal bass, as long as you have patience.
Enjoy and Happy Listening!