Watches are worse than audio. As you say, it often involves a long and expensive distribution food chain. Much of what you pay is paying for glossy magazines and sponsorship of endless tennis and golf tournaments.
I own one watch. It's a totally hand made work of art by Itay Noy. He has international distribution, but many customers come to his workshop and studio. It's a big part of the ownership experience. They are not hugely expensive, about $2,500 to $7,000 mostly and limited to 24 or 100 units per design. Some are one-off pieces.
Itay Noy is an independent timepiece maker – one of a few dozen throughout the world. Since 2000, he's been creating limited-edition, hand-crafted watches, one new collection every year. Hes studio is located in the old city of Jaffa, where each watch is assembled to order, by hand; He makes...
www.itay-noy.com
Itay does not use precious metals because they are necessary. I recently sold a solid gold Breguet that I inherited (I never wore it) and it was basically worth the weight of the gold. So it goes from being a watch to bullion.
Many high-end audio products could be a lot cheaper if the bling and distribution elements were rethought. Much of the lower end of the hifi market has already done this and therefore offers far better value for money.
p.s. Just read what the DartZeel guy posted. Makes sense to me. Sounds a bit frustrated.
I agree with
@Kingrex, Mk2 will likely be dramatically cheaper and probably just as good. If it is successful, that could seriously hit existing product values. His "don't sell" warning sounds more like wanting to protect his brand value.